Andy Ramage

Meet Andy

Former pro footballer. Commodities broker. MSc Coaching and Positive Psychology. Over a decade alcohol-free.

Andy is the creator of The Willpower Free Method®, and the producer and lead of the documentary Going Dry. Over a decade alcohol-free, his initiatives have inspired over a million people to transform their relationship with alcohol, and he coined the term middle lane drinker.

Andy is also the founder of the Coach Business School, where he trains life, executive and alcohol-free performance coaches.

Andy also works as a mindset coach to professional footballers, leaders in business and organisations, through his consultancy, Seneca Performance.

Read Andy's story

Podcasts, radio and stage

Where you might have heard Andy.

Andy Ramage with Rich Roll — **Rich Roll**The Rich Roll Podcast

Andy Ramage with Dr Rangan Chatterjee — **Dr Rangan Chatterjee**Feel Better, Live More

Andy Ramage with Mo Gawdat — **Mo Gawdat**Slo Mo

Andy Ramage with Chris Evans — **Chris Evans**Virgin Radio

Andy Ramage speaking at TEDx Chelmsford — **TEDx Chelmsford**Live on stage

The Willpower Free Method®

Built on one principle.

You don't need willpower to resist something you don't want.

The Willpower Free Method® isn't about giving anything up. It's about gaining a massive life, health, career and happiness advantage.

Who this is for

The Willpower Free Method® is built for the middle lane or average drinker, who suspects alcohol might be holding them back from their best. And they want to unlock the alcohol-free advantage so they can look great, and feel even better. Yet in a world awash with alcohol they are finding it tricky to take a break or stop.

There is no stigma here. This is performance coaching, with alcohol-free at its core.

And who it is not for

It is not a replacement for a recovery programme or for therapy, and it is not for anyone who considers themselves alcoholic or who is physically dependent on alcohol. If that is where you are, the link below is a great place to start.

Alcohol Change UK

The Willpower Free Method®

Train with me. Your way.

The only choice you need to make is how you train with me: self-drive, at your own pace, or live.

Same method, both ways, and both taught by me. Each gives you my complete Willpower Free Method®, along with daily video motivation from me each morning to keep you accountable. The only difference is whether you set the pace, or we do it live together.

Online · Your own pace · Start today

Self-drive

Transform your relationship with alcohol instantly with this online training. You will quickly break down the love/hate inside your mind. Once you see that alcohol is taking away more than it ever pretends to offer, and that your life will be so much better without it, you won't need willpower to resist. It is all love for alcohol-free, and then it is easy.

Who it's forYou want to work through this quietly, in your own time, and transform your relationship with alcohol on your terms and timings.

Start the moment you join, at whatever pace suits you
Around two hours of training, in one sitting or spread across a week
Completely private, at a time that suits you

£97 inc VAT

See what is inside

With Andy · 90 days

LIVE online

Ninety days is where the alcohol-free magic happens. You will no longer crave something you don't want. You will sleep better, have more time, feel more confident, and the noise of alcohol will have left your mind, leaving peace behind. You will look better, feel even better, and your relationships will begin to blossom. This is the alcohol-free advantage.

If you'd like me to choose, I'd choose this one. Most people don't need more information. They need a real person to keep them on track. That's what the ninety days are for.

Who it's forYou want to work directly with me to maximise the accountability, with real dates in the diary you will actually keep, so we do this together. Along with bespoke 1:1 coaching and support from my trained coaches.

Three live trainings with me across the ninety days
1:1 with one of my coaches to provide bespoke training
Ninety days, which is where it stops feeling like an effort
Ninety days of the alcohol-free advantage
Ninety days of looking great and feeling even better

£497 inc VAT, or 3 x £175

See what is inside

All prices include 20% UK VAT.

Would you rather do it privately, one to one? Private coaching is twelve weeks with one of my certified coaches, built around your life, from £1,495.

Not sure where to start? Talk it through with your dedicated course guide, someone who has been where you are.

Book a quick chat

Already alcohol-free

Already alcohol-free?
Now go limitless.

You have done the hard part, you're alcohol-free.

But what is it you plan to do with your one wild, short and precious life, now that you're alcohol-free?

The mistake too many make is to not fully embrace the alcohol-free advantage, so they get tempted back to a life of drinking and underperformance.

That's why I created Limitless. To help you fully unlock the alcohol-free advantage and realise your limitless potential.

Find out more about Limitless

£997 inc VAT, or six payments of £197 · Six months · Start any time

What others say

The people who know this space best

“I feel grateful to have Andy as a friend; his work in the alcohol-free space is incredible.”

Rich Roll, author of Finding Ultra and host of The Rich Roll Podcast

“Andy is the world's leading Alcohol-Free Performance Coach.”

Dr Rangan Chatterjee, host of Feel Better, Live More

“It was listening to Andy that inspired me to go alcohol-free.”

Chris Evans, radio presenter

“Andy was the guy that inspired me to take a break, and I am forever grateful. He has the most incredible way of articulating and inspiring people about the joys of not drinking!”

Zach Braff, actor and director

“Andy is like alcohol-free royalty.”

Catherine Gray, author of The Unexpected Joy of Being Sober

“Andy is the Godfather of the alcohol-free movement.”

The Happy Pear twins

Everything to gain.

Former pro footballer. Commodities broker. MSc Coaching and Positive Psychology. Over a decade alcohol-free.

Where you might have heard Andy.